Media Language: The costumes that Moony and Jay both wear portrays the difference between them both. As Moony challenges the stereotypes given to teenage males by his smart appearance. Whereas Jay reinforces the stereotype as he wears the same clothing that he did when he was 16 which then connotes that he hasn’t grown up and matured into an Adulthood.
Institution: The type of promotion that the film producers used to help promote the film were trailers. They distribution that they used was mainstream as it is a sequel to the famous and hit film "Kidulthood".
Genre: The film Adulthood is an art house film but is also seen of a Drama genre. The conventions that show it is a Drama are that in this clip are the tension that is shown through Jay and Moony’s friendship. As Moony is trying to get out of violent cycle that Jay is still in and is trying to pull him back into this violent cycle.
Representation: In this clip it shows the stereotypes given to teenage males. However, Moony challenges this stereotype as he shows that he is getting on and further in life as he is studying Law at University. Although, Jay reinforces the stereotype of teenage males as he is still the same person as he was when he was younger but has progressed more into the stereotype as he is a drug dealer and has violent outbursts. This also shows that they both want to take revenge but in different ways as Moony goes the right way of doing it and Jay is going about it the wrong way. This shows overall that some stereotypes are being challenged through different characters such as Moony and Claire and being reinforced by other characters such as Jay and Lexi. This text is mediated in the way that the director(Noel Clarke) constructed it to be. He structured it to show the stereotypes that teenagers are being labelled by and through the media.
Audience: The primary audience of this film are teenagers between 15-20, with a secondary audience of adultsaged 21-30. The secondary audience could be concerned parents using this media text for surveillance purposes to see what their teenagers go through on a day today basis and the struggles they go through and come across.The primary audience of teenagers age between 15-20 would use this media text for their own personal use. For example, they would use it for personal identity to identify themselves within different characters and relate to the different struggles they go through on a day to day basis. The dramatic tension created throughout the entire film grips hold of the audiences attention and keeps them on edge to know what Sam's next move is. The tension is created mostly during the end of the film with the show down between Sam and Jay.
Ideology’s: Moony’s girlfriend challenges the dominant ideology of males being stronger. She does this in the clip by standing up for herself and fighting back against Jay’s patriotic views. She states to him as her relationship with Moony isn’t a dictatorship it’s a relationship.
Narrative: In this clip, an enigma is created of whether or not Moony will be pulled back into Jay’s violent cycle and whether he will listen to his girlfriend and not go back to his old ways. The narrative structure of this film is of Todorov's equilibrium theory:
Equilibrium:Sam gets out of prison after 6 years being locked up for Trevor's murder
Disruption:Sam gets confronted and attacked by a man who ends up stabbing him and then tells him someone is coming for him and his family.
Realisation of Disruption:Sam begins to reminisce of all of those people he knew before he was sent to prison.
Attempt to Repair:Sam starts his search of those he knew before he went inside to gain and get information of who it is that is seeking him and his family, he starts with Claire.
New Equilibrium:Sam just about gives up his search until those people seeking him and his family find him.
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