I do believe in both theories as they do have evidence to justify both views, however I mostly believe more in the Pluralistic model. The Pluralistic Model sees the media as Diverse and Full of consumer choices. I believe more in the Pluralistic model as I am more of active than passive as I tend to interpret and take the media in a way that I want and not the way that that it has been presented and portrayed in and that everything has more meaning to it, which is also known as Polyvalent.
Although, I do in some ways believe in the Hegemonic model which is that the media indoctrinate , manipulate and brainwash people with their views and values of a false consciousness. As it is done through the ownership by the ruling class, such as Rupert Murdoch as he owns a large part of the Media, both print and broadcast, in the UK and US.
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