Media Audiences in Adulthood:

The uses and gratifications are both primarily and mainly Personal identity and surveillance purposes. Personal Identity as some people from the audience may identify and sympathise with some characters and the struggles they go through due to the fact of the situation they may be in and deal with on a daily basis. Personal Identity as some from the audience may be influenced by these day to day struggles in life and crime.
Surveillance purposes for parents who want to know what goes on in a teenagers life and struggles they may come across and go through. Also gain an understanding of the language being used by teenagers nowadays. Surveillance purposes for teenagers within the age range to have an understanding of these stereotypes, views and representations they are given and whether they are being exaggerated by the British Media.
The audience may be attracted to watch this film due to the characters / actors starring in the film. They may also be interested to watch the sequel to Kidulthood, as they would have enjoyed the first part a great amount. The audience would of been interested in viewing this film because of the director, as they would enjoy their past productions of work.
This films audience would be of both genders, male and female, within their teenage years aged between 15-19. This simply due to the issues that they could relate and identify themselves with some characters and the issues they face and go through. This is why it is more appealing to their generation more than others.